Thursday, 1 October 2009

Knowing your customers - why is it important?

Knowing your customers, why they buy from you and why they don’t is a tool Webropol works very well for! On this topic Webropol UK Country manager Mukesh Bassi was interviewed recently for web radio station BWA Radio. Click here to listen to the podcast at .

The 10-minute interview is on Programme Five, 18 minutes in to the program. Enjoy! (We also recommend the Business School dean after Mukesh who discusses the relation between profitability and customer service)

BWA Radio Programme 5 / September 24th 2009

Hosted by Peter Roper, contributors include:

Download the entire programme as a podcast

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