Knowing your customers - why is it important?

Knowing your customers, why they buy from you and why they don’t is a tool Webropol works very well for! On this topic Webropol UK Country manager Mukesh Bassi was interviewed recently for web radio station BWA Radio. Click here to listen to the podcast at www.bwaradio.co.uk .

The 10-minute interview is on Programme Five, 18 minutes in to the program. Enjoy! (We also recommend the Business School dean after Mukesh who discusses the relation between profitability and customer service)


BWA Radio Programme 5 / September 24th 2009


Hosted by Peter Roper, contributors include:

• David Nicoll, from JTD CerTax Accounting - Tax planning on the sale of your house, and the new PROOF scheme at Companies House
• Linsey Luke, from the Federation of Small Businesses - Keep Trade Local
• Mukesh Bassi, from Webropol - How to know your customers better
• Alistair Thompson, from Teesside Business School - Customer service
• David Nicoll, JTD CerTax Accounting - Don't rely on advice from HMRC!

Download the entire programme as a podcast