Tuesday, 3 November 2009

Online viral surveys on Facebook

OR: How you turn 200 fans into a million responses at zero cost

We’re very excited to present a solution that will change online surveys forever. The new Facebook application from Webropol allows for viral spreading of surveys. This means you can harness the force of social media for product development, idea generation, feedback, and virtually any other kind of surveys. The application will help you turn 200 respondents into a million responses – at virtually no cost!

To be honest with you, even we think it’s quite a bold statement to say that you can somehow turn 200 people into a million responses. That’s why we start this blog post by putting our money where our mouth is.

Let’s say you have a modest Facebook fan base of 200 people and you send out a message with an online survey link attached. A response rate of 25% you will get you 50 responses. However a good result this is, it’s not using nearly the full potential of social media nor nearly reaching all 300 million Facebook users. What if you could somehow reach the friends of the respondents and the friends of those, and the friends of those...?

The force of viral spread
The average user of Facebook has 130 friends. This where the WEBROPOL application begins: when a person responds to a survey, she can show it on her news feed for her friends to see. When you factor in that 130 friends of each of the fifty who responded see the survey, you reach an additional 6500 pair of eyes. And if just a modest 5% of those take the sur vey, you have 375 responses more. Once again, the friends of those who responded see the survey in the news feed and answer. At just three steps from the original respondents, you could have tens of thousands responses.

Online viral surveys on FacebookOnline viral surveys on Facebook

Should your viral response rate hit as high as 20 per cent, you would get a staggering million answers with just three levels!

How does it work?
Using the WEBROPOL application is a no-brainer. You simply create a normal survey and paste its link into the application. Then you go to your Fan Page and send an update to fans. There you can even target the recipients based on location, age and gender. Just click ”send” and wait for the responses to drop in!

Free to use and no ads!
The WEBROPOL application is 100% ad-free: there are no annoying ads, no pop-ups and no intrusive messages. It’s also worth mentioning that no information is passed on to any 3rd party. The application is absolutely free to use and there are no separate licence fees or hidden charges.

If you you’re not using the Webropol online survey software yet, you can still create simple polls with the Facebook application. Then just click ”Polls” and send out a poll to your friends!

Try out the Facebook application right away!

Glossary & Frequently Asked Questions

What’s a Facebook Fan Page?
In Facebook’s own words, a Fan Page is ” a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.” It’s completely free to set up and operate a fan page even for commercial purposes!

Just to get an idea of different fan pages, have a look at these: Coca-Cola, Pringles, Nokia, Webropol.

How many people are on Facebook?
According to Facebook its users have on average 130 friends. The number of Facebook users amount to over 300 million spread world-wide. Every day more than 8 billion minutes are spent in Facebook. For more information, see the Facebook statistics page.

1 comment:

  1. online surveys are becoming an important research tool for a various research fields, including marketing, social and official statistics research......Thanks for this information you have post.